Creating Your Own Path

CYOP #104 - Pursuing Wholesale + Embracing Multiple Passions with Micaela + Dawn Marie Hoo of Drifter Organics + Oh My Drifter

Episode Summary

On today’s show, we’re back one final time with Micaela and Dawn Marie Hoo, the mother-daughter team behind the skincare line Drifter Organics. Last week, Micaela and Dawn Marie shared how they funded the launch of their brand and were incredibly generous in sharing the resources and tactics they found useful as they navigated their crowdfunding campaign. And after all of that, I was super curious to know what might be next for these two. Today, we talk about their plans for Drifter Organics moving forward, why wholesale has become a pretty attractive option for them, how Micaela plans to juggle all of her passions and career goals, and some really solid advice for anyone out there who wants to start something from scratch. For more, head to creatingyourownpath.com. SHOW NOTES: Oh My Drifter Micaela on Instagram, Pinterest, Twitter + Facebook Drifter Organics Drifter Organics on Instagram, Pinterest, Twitter + Facebook Brit + Co. Remake Festival West Coast Craft Dandelion Post Be Clean Legion Good Earth Natural Foods Of a Kind The Creative Digest (Extra interview snippets + the CYOP Slack Community!) Today’s episode is brought to you by Twenty20, where creatives go to find inspiring, authentic stock photos taken by real-world photographers. Head to Twenty20.com/cyop for a seven-day trial with five free photos!

Episode Notes

On today’s show, we’re back one final time with Micaela and Dawn Marie Hoo, the mother-daughter team behind the skincare line Drifter Organics.

Last week, Micaela and Dawn Marie shared how they funded the launch of their brand and were incredibly generous in sharing the resources and tactics they found useful as they navigated their crowdfunding campaign. And after all of that, I was super curious to know what might be next for these two.

Today, we talk about their plans for Drifter Organics moving forward, why wholesale has become a pretty attractive option for them, how Micaela plans to juggle all of her passions and career goals, and some really solid advice for anyone out there who wants to start something from scratch.

For more, head to creatingyourownpath.com.

SHOW NOTES:

Today’s episode is brought to you by Twenty20, where creatives go to find inspiring, authentic stock photos taken by real-world photographers. Head to Twenty20.com/cyop for a seven-day trial with five free photos!